Fractional CX Leadership for Attractions
Grow your attraction revenue
Executive-level attractions strategy at a fraction of the cost of a full-time hire. From the operator who opened 32 locations, drove $17M in revenue, and still knows every Guest by the experience they had.
Clay Talley
Your Swiss Army Knife for Guest Experience
I help attractions and experiences drive revenue by improving the pinch points that matter most, awareness, retention, and per-cap spend. I work directly with your teams to implement proven Guest-centric improvement initiatives.
Whether you need someone embedded for the long haul or focused on a single project, I scale my hours to your budget so you get executive-level CX leadership without the executive-level overhead.
The challenge
Two kinds of operators, one shared problem
The Outsiders
You built something extraordinary. A one-of-a-kind attraction, a next-gen experience, a venue that people fly across the country to visit. But the business side is chaos. Revenue is flat. Staff turnover is brutal. You know the product is great, you just need someone who knows how to run it.
- Incredible product, inconsistent operations
- Pricing that undervalues the experience
- No Guest journey strategy beyond the front door
- Growing fast but bleeding margin
The Insiders
Your operations are solid. You run a clean park, a well-staffed FEC, a resort with strong repeat visitation. But revenue has plateaued. Per-cap spend is stagnant. You know there is more money on the table, you just need someone who has extracted it before.
- Operational excellence, revenue plateau
- Season pass revenue declining year over year
- F&B and retail underperforming benchmarks
- No dynamic pricing or yield strategy
Proven results
Numbers that speak louder than any pitch deck
CSAT Average
Across all client engagements. Not a sample, every Guest, every visit.
Net Promoter Score
Industry average is 34. This is world-class territory.
Revenue Influenced
Growing Pyek from 2 parks to 5. Real revenue, not projections.
ROAS
Return on ad spend across managed campaigns.
Locations Opened
90% of The VOID's worldwide footprint. Hands-on, not advisory.
Staff Turnover
In an industry averaging 75%. Culture is a revenue lever.
0
of attraction visitors say digital experience enhancements increase their overall satisfaction
0
would pay more for a venue that offers a personalized, technology-enhanced experience
Source: Attractions.io Guest Experience Report, 2024. Active client engagements, 2022-2026.
Engagement models
Three ways in, all lead to revenue
No equity, no benefits package, no six-month onboarding. You get executive-level strategy deployed to your operation within weeks.
Full-time CXO
$180K - $250K/yr
CXI Fractional
Starting at $8,500/mo
Advisory
Strategic Guidance
When you are making big decisions about a new type of experience, scaling your brand, or navigating operational shifts, I act as your subject matter expert. I ensure every choice serves the ultimate Guest experience, allowing your vision to scale while protecting your short-term revenue and long-term sustainability.
- Monthly strategy sessions
- Pricing and yield review
- Marketing calendar oversight
- Quarterly business review
Ideal for: Operators with existing leadership seeking a strategic edge
Start the ConversationPartnership
Your CX Department
Designed to fit your operational reality, I work alongside your managers and frontline staff to build the strategic systems and culture that naturally prioritize the Guest experience. I use a proven playbook to drive acquisition and retention, ultimately increasing your revenue and loyalty.
- Everything in Advisory
- Revenue optimization execution
- Guest journey mapping and redesign
- Staff training and culture programs
- Dynamic pricing implementation
- Weekly operating cadence
Ideal for: Operators doing $2M-$50M in annual revenue who want a revenue partner
Book a Discovery CallEmbedded
Operator-Level Engagement
Whether you are about to open a new location or launch a new initiative, I help you develop and execute a sustainable action plan. I embed with your leadership team with on-site presence during critical periods and full operational authority over CX, revenue, and marketing functions.
- Everything in Partnership
- On-site operational leadership
- Direct team management
- P&L ownership targets
- Capital investment advisory
- Board/investor reporting
Ideal for: Multi-location operators, new venue launches, post-acquisition turnarounds
Schedule a SessionWho I work with
I speak your language, not consultant-speak
Per-cap. Throughput. Yield management. Season pass cannibalization. If you operate an attraction, I already know your problems, because I have solved them.
Waterparks
Per-cap optimization, seasonal revenue compression, cabana yield, F&B attachment, group sales conversion, weather-day programming
Theme Parks
Throughput engineering, dynamic pricing, shoulder season activation, yield management, annual pass retention, dark day utilization
FECs
Birthday party conversion, arcade ARPU, F&B attachment rates, corporate event programming, membership and loyalty design
Immersive Experiences
Capacity utilization, VIP pricing tiers, re-engagement programs, scoring and gamification, group experience design
From operators who hired Clay
Trusted by industry leaders
"Clay is one of the most brilliant minds when it comes to customer experience. He has a talent for understanding your mission and teaching core principles to your teams. Each member of the JUMP team understands that it is their job to 'create a life-changing moment' for each Guest at JUMP, no matter the circumstances."
"Clay is a visionary leader in Customer Experience, with an exceptional ability to craft and implement strategies that set new standards in the attractions industry. His talent for turning big ideas into polished, high-impact experiences is unmatched, ensuring that every touchpoint is intentional and memorable."
"Clay is substantiated by his success, highlighted in his ability to conceptualize those creative visionaries in immersive entertainment and his innate talent to put their visions and goals into scalable, profitable, world-class customer experiences. Credit needs to be given where credit is due, The VOID's world-class Customer Experience was shaped by Clay's genius."
Let's talk about your venue.
No pitch deck. No discovery questionnaire. Just a direct conversation with the person who will actually do the work.
Book a Call