Fractional CX Leadership for Attractions
Waterparks. Theme Parks.
FECs. Experiences.
More revenue.
Executive-level attractions strategy at a fraction of the cost of a full-time hire. From the operator who opened 32 locations, drove $17M in revenue, and still knows every Guest by the experience they had.
The challenge
Two kinds of operators.
One shared problem.
The Outsiders
You built something extraordinary. A one-of-a-kind attraction, a next-gen experience, a venue that people fly across the country to visit. But the business side is chaos. Revenue is flat. Staff turnover is brutal. You know the product is great. You just need someone who knows how to run it.
- Incredible product, inconsistent operations
- Pricing that undervalues the experience
- No Guest journey strategy beyond the front door
- Growing fast but bleeding margin
The Insiders
Your operations are solid. You run a clean park, a well-staffed FEC, a resort with strong repeat visitation. But revenue has plateaued. Per-cap spend is stagnant. You know there is more money on the table. You just need someone who has extracted it before.
- Operational excellence, revenue plateau
- Season pass revenue declining year over year
- F&B and retail underperforming benchmarks
- No dynamic pricing or yield strategy
Proven results
Numbers that speak louder
than any pitch deck.
CSAT Average
Across all client engagements. Not a sample. Every Guest, every visit.
Net Promoter Score
Industry average is 34. This is world-class territory.
Revenue Influenced
Growing Pyek from 2 parks to 5. Real revenue, not projections.
ROAS
Return on ad spend across managed campaigns.
Locations Opened
90% of The VOID's worldwide footprint. Hands-on, not advisory.
Staff Turnover
In an industry averaging 75%. Culture is a revenue lever.
0
of attraction visitors say digital experience enhancements increase their overall satisfaction
0
would pay more for a venue that offers a personalized, technology-enhanced experience
Source: Attractions.io Guest Experience Report, 2024. Active client engagements, 2022-2026.
Engagement models
Three ways in.
All lead to revenue.
No equity, no benefits package, no six-month onboarding. You get executive-level strategy deployed to your operation within weeks.
Full-time CXO
$180K - $250K/yr
CXI Fractional
Starting at $8,500/mo
Advisory
Strategic Guidance
Senior strategy for operators with strong in-house teams. Monthly advisory calls, pricing reviews, marketing oversight, and seasonal planning. Your team executes. Clay advises.
- Monthly strategy sessions
- Pricing and yield review
- Marketing calendar oversight
- Quarterly business review
Ideal for: Operators with existing leadership seeking a strategic edge
Start the ConversationPartnership
Your CX Department
Full fractional CX leadership. Revenue strategy, Guest journey design, marketing execution, operational consulting, and team development. Scaled to your operating calendar. Ramp up for peak, scale down for off-season.
- Everything in Advisory
- Revenue optimization execution
- Guest journey mapping and redesign
- Staff training and culture programs
- Dynamic pricing implementation
- Weekly operating cadence
Ideal for: Operators doing $2M-$50M in annual revenue who want a revenue partner
Book a Discovery CallEmbedded
Operator-Level Engagement
Clay embeds with your leadership team. On-site presence during critical periods. Full operational authority over CX, revenue, and marketing functions. The closest thing to a full-time hire without the full-time cost.
- Everything in Partnership
- On-site operational leadership
- Direct team management
- P&L ownership targets
- Capital investment advisory
- Board/investor reporting
Ideal for: Multi-location operators, new venue launches, post-acquisition turnarounds
Schedule a SessionWho I work with
I speak your language.
Not consultant-speak.
Per-cap. Throughput. Yield management. Season pass cannibalization. If you operate an attraction, I already know your problems, because I have solved them.
Waterparks
Per-cap optimization, seasonal revenue compression, cabana yield, F&B attachment, group sales conversion, weather-day programming
See howTheme Parks
Throughput engineering, dynamic pricing, shoulder season activation, yield management, annual pass retention, dark day utilization
See howFECs
Birthday party conversion, arcade ARPU, F&B attachment rates, corporate event programming, membership and loyalty design
See howImmersive Experiences
Capacity utilization, VIP pricing tiers, re-engagement programs, scoring and gamification, group experience design
See howFrom operators who hired Clay
Do not take my word for it.
"Clay brought a level of operational rigor we had never seen. Within 90 days, our per-cap spend increased 23% and Guest satisfaction scores hit an all-time high. He does not just advise. He gets in the trenches."
"We went from two parks to five under Clay's leadership. He built the revenue strategy, the marketing engine, and the culture that made scaling possible. $17M in revenue did not happen by accident."
"Clay opened 90% of our worldwide locations. Every single one launched on time and on budget. He understands immersive entertainment at a level that is rare in this industry."
The Attractions Revenue Playbook
The 7 highest-leverage revenue strategies for waterparks, theme parks, and FECs, distilled from a decade of real-world operations. The frameworks Clay uses with clients, in a free PDF. No form. Just the playbook.
Download the PlaybookLet's talk about your venue.
No pitch deck. No discovery questionnaire. Just a direct conversation with the person who will actually do the work.
Book a Call